Understanding the Shopper Experience in China Across 3 Digital Platforms

Download the latest Clavis Insight Article Analyzing what the consumer sees across three digital platforms Understanding the Shopper Experience in China across three platforms: Mobile App, Mobile Web and PC.

The Chinese market continues to experience explosive growth, and Chinese consumers are adopting eCommerce and mobile commerce faster than anywhere else in the world. In this paper we look at what consumer packaged goods manufacturers need improve in the online and mobile channels if they are to see the full fruits of this growth.