Location Based Tracking: Optimizing Performance in an Omnichannel World

Today’s shoppers expect to be able to buy what they want, whenever they want it, whether that means in-store or online. The rising demand for different fulfillment options of online orders including home delivery and click and collect is dependent on having accurate availability data.

And not only do omnichannel shoppers expect the products they want to be in-stock on every channel, they also want products that are relevant to their local preferences and needs. Brands have always been deliberate about localizing their assortment in stores, but with today’s blending of online and in-store shopping, having a market-level view into your online assortment is just as critical.

That’s why we created Location Based Tracking. With the insights into product ranges by retailer and store, brands can better focus efforts on identifying distribution opportunities and improving product availability and assortment.

Download our guide to Location Based Tracking, Optimizing Performance in an Omnichannel World, to learn how to make your market-level eCommerce efforts even more shopper-centric.