Adapting Your Consumer Electronics Merchandising Strategy for eCommerce Expansion
The influence of the online channel for consumer electronic and household appliance brands is even greater than implied by pure sales figures. In the UK for example, were a whopping 34 percent of consumer electronics sales take place online (Euromonitor), another 34 per cent of sales in physical stores are directly.
Standing out in a crowded market is a challenge consumer electronics and household appliance manufacturers meet every day. However, online the emphasis needs to be a little different in order to take advantage of all the merchandising tools and options – content, online store search, video, images, user generated ratings & reviews, promotions and more – available in the channel.
Download our newest white paper, Going with the Flow – Adapting Your Consumer Electronics Merchandising Strategy for eCommerce Expansion, to learn the best practices to drive online channel conversions by optimising your brands’ presence on major online retail stores.