Which Household Cleaners Won The UK Online Shelf This Spring Cleaning Season and Why?

Presenter:
John Neilson
Director, Marketing Insights and Thought Leadership
Clavis Insight

Description:

The UK spring cleaning season represents a tremendous revenue opportunity for Household Cleaner manufacturers. With an increasing number of shoppers turning to the convenience of the Internet to make purchases, online retail stores represent an opportunity to increase profits and reach new consumers searching for the best products to clean their homes.

Watch Which Household Cleaners Won The UK Online Shelf This Spring Cleaning Season and Why and learn:

  • The size and scope of the UK online retail market for household cleaners
  • Which Household Cleaners were best positioned to reach UK online shoppers during our Clavis Insight Index (CI2) analysis of the category over spring cleaning season
  • The key metrics which enabled top ranking brands to out position competitors in online stores

The keys for success in online stores are much different than brick-and-mortar. In order to be profitable, brands must understand and capitalize on the key metrics which help consumers find products online. Watch Which Household Cleaners Won The UK Online Shelf This Spring Cleaning Season and Why and learn how leading brands are out positioning rivals on online shelves.

About the Speaker:
Image_John Neilson.squarejpgJohn Neilson is Marketing Director – Global Products & FMCG Thought Leadership at Clavis Insight. He has over 10 years’ experience and expertise in the fast moving consumer goods (FMCG) retail and insight industries.

Beginning his career as a retail analyst with Kerry Group in 2002. John then moved to lead Customer Marketing in Unilever Ireland HPC. In 2006 John he joined dunnhumby, rising up the ranks to Senior Client Director. Whilst working with dunnhumby John became the first (and only) member of the global team to join the Tesco buying team, where he worked with the Baby Food & Baby Care category teams for six months.