Which Brands Won The US Online Shelf this Allergy Season and Why

Presenter:
Katherine Wilson
Director of Marketing Insights
Clavis Insight

Description:

Over 40 million US citizens suffer from hay fever and other indoor/outdoor allergies. With thousands of US consumers making their Allergy relief purchases online and millions more researching their in store purchases on the Internet, it’s vital that Allergy brands are fully optimizing their products’ representation in online retail stores.

Watch Which Brands Won The US Online Shelf this Allergy Season and Why and learn:

  • The size and scope of the online retail market for Allergy manufacturers
  • Which Allergy brands were best positioned to reach consumers during our Clavis Insight Index (CI2) analysis of online store performance for the Allergy category during the critical allergy season
  • How Allergy brands can best reach consumers in online stores by optimizing key metrics
  • Key highlights of our online retail store analysis surrounding the launch of Flonase for the Path to Purchase Institute’s May 2015 edition of Shopper Marketing

The keys for success in online stores are much different than brick-and-mortar. In order to be profitable, brands must understand and capitalize on the key metrics which help consumers find products online. Learn how leading brands are out positioning rivals on online shelves.

About the Speaker

Imag_Katherine WilsonKatherine Wilson is Director, Marketing Insights at Clavis Insight. Prior to joining Clavis Insight, Katherine was part of the Innovation Analytics group at Nielsen. There Katherine specialized in new product evaluation and forecasting to minimize innovation risk and maximize volume potential and chances of success, acting as the global single point of contact for P&G’s Female Grooming and Personal Power portfolios. She also worked in the Nielsen Pricing & Portfolio group, working with top North American CPG clients to test and optimize current and future product line-ups.