On-demand Webinar: Clavis Insight Index UK Alcohol Report December 2014

With the percentage of sales increasing year-over-year, the online channel represents a large growth opportunity for brands that sell alcohol in the U.K. This is especially the case during the holiday and New Year season as shoppers tend to purchase unique items during this time of the year.

Watch this on-demand webinar to see the results of our CIReport on the UK Alcohol category which tracked the top 100 brands in the Beer & Cider, Spirits, and Wine/Champagne categories across four popular UK online stores – Amazon, Tesco, Sainsbury, Asdo, and Ocado – in the lead-up to the holidays.

Learn about:

  • The brands that were best positioned to take advantage of consumer online demand in the Beer, Wine, and Spirits categories
  • The critical KPIs which set best-in-class brands apart from competitors
  • How premium and niche brands were able to stand out from category heavyweights online


About the Clavis Insight Index:

The Clavis Insight Index (CI²) is a proprietary benchmark of online retail store presence and performance for CPG brands. The index analyzes key performance indicators critical to driving online purchases to determine best-in-class brands.