Candy and Confectionery, Who’s Winning on the US Online Channel and Why

Katherine Wilson – Director, Marketing Insights – Clavis Insight


Online represents a significant revenue opportunity for Candy and Confectionery manufacturers. But the tactics to reach consumers in online stores are different from brick-and-mortar. To succeed in the digital channel manufacturers must identify and capitalize on tactics to out position competitors.

Listen to our Candy and Confectionery, Who’s Winning on the US Online Channel and Why on-demand webinar and learn:

• Who were the brands that stood out during our analysis of US online store presence for candy and confectionery brands
• The key metrics that lead to success in the online stores
• Which retailers present the best sales opportunities for Candy and Confectionery brands in the US


About the Presenter:

Imag_Katherine WilsonKatherine Wilson is Director, Marketing Insights at Clavis Insight. Prior to joining Clavis Insight, Katherine was part of the Innovation Analytics group at Nielsen. There Katherine specialized in new product evaluation and forecasting to minimize innovation risk and maximize volume potential and chances of success, acting as the global single point of contact for P&G’s Female Grooming and Personal Power portfolios. She also worked in the Nielsen Pricing & Portfolio group, working with top North American CPG clients to test and optimize current and future product line-ups.