Candy and Confectionery, Who’s Winning on the UK Online Channel and Why
John Neilson – Director, Marketing Insights – Clavis Insight
Online represents a significant revenue opportunity for Candy and Confectionery manufacturers. But the tactics to reach consumers in online stores are different from brick-and-mortar. To succeed in the digital channel manufacturers must identify and capitalize on tactics to out position competitors.
View the Candy and Confectionery, Who’s Winning on the UK Online Channel and Why on-demand webinar and learn:
• The Clavis Insight Index (CI2) Brand Rankings for the UK Candy and Confectionery Categories
• The key metrics that lead to success in the US and UK online stores
• Examples of how leading brands are best reaching consumers online
Based on analysis from the latest Clavis Insight Index (CI2) Report, CPG/FMCG expert John Neilson will give you the actionable tips you need to reach consumers in online stores.
About the Presenter:
John Neilson is Director, Marketing Insights at Clavis Insight. He has over 10 years’ experience and expertise in the fast moving consumer goods (FMCG) retail and insight industries. John began his career as a retail analyst with Kerry Group in 2002. John then moved to lead Customer Marketing in Unilever Ireland HPC. In 2006 John joined dunnhumby, rising up the ranks to Senior Client Director. Whilst working with dunnhumby John became the first (and only) member of the global team to join the Tesco buying team, where he worked with the Baby Food & Baby Care category teams for six months.
About the Clavis Insight Index:
The Clavis Insight Index (CI²) is a proprietary benchmark of online retail store presence and performance for CPG brands. The index analyzes key performance indicators critical to driving online purchases to determine best-in-class brands.