Fresh Direct

Building Brand New Connections with the Omnichannel Shopper


Michelle Harmon-Madsen
SVP, Brand Partnerships

Are you creating Brand New connections that engage and solve?

If you’re still focused on a simple linear customer journey and honing strategies that only activate purchase intent, you’re missing the big picture and an even bigger opportunity.

Brand New personalized and customized content that connects, engages and solves at multiple touchpoints are the key to captivating today’s omnichannel shoppers.

Today’s always online lifestyles allow consumers to explore via the closest screen, shop at all times of the day or night, then click and buy in seconds. Listen as FreshDirect’s Michelle Harmon-Madsen explains how to recognize and capitalize on the dynamic nature of online engagement, by learning how to:

      • Provide solutions and be a true partner to customers
      • Build flexible activations that can be efficiently customized and personalized to a range of audiences and engagement opportunities

Test-and-Learn is too slow. Learn how to leapfrog to results via a Create>Iterate>Scale process that lets your customers participate and lead the conversation about solutions and benefits.


Presenter Bio:
Michelle Harmon MadsenMichelle Harmon-Madsen
 is senior vice president, brand partnerships for FreshDirect leading all shopper marketing efforts across the FreshDirect experience to connect brands with the company’s massive base of highly engaged online shoppers. Previously, Michelle was vice president, director of global strategy and partnerships for MediaVest. In that role, she developed entertainment properties for Procter & Gamble Entertainment, working closely with producers and content creators, and led sponsorship and business development for the People’s Choice Awards. Prior to MediaVest, Michelle was vice president of branded entertainment for 19 Entertainment where she led branded entertainment and sponsorship for American Idol and So You Think You Can Dance. Michelle is a Board Director for the She Runs It (formerly Advertising Women of New York) and on Penn State University’s Smeal College of Business Alumni Society Board. Follow Michelle: LinkedIn