Best Practices in Manufacturer and eRetailer Partnerships
Date & Time:
Thursday, June 1
11:00 AM EST/4:00 PM BST
Senior Manager, Category Management
Chief Marketing Officer
The online retail landscape is continuously changing with advances in technology, improved insights into online shopping behavior, and the influx of manufacturers offering products on the near endless digital aisle. To succeed, manufacturers must foster productive two-way relationships with eRetailers in order to optimize presence in online stores and drive conversion.
Join Jet.com’s Kerrie Lopez and Clavis Insight’s Danny Silverman on June 1 to learn how manufacturers and eRetailers can partner to:
- Ensure that the right assortment of products is being offered, is in stock and is priced accurately
- Create engaging product pages with rich content and imagery that further entice purchases
- Improve product discoverability
- Redesign packaging for more efficient, direct to consumer shipping
- Properly set benchmarks and utilize analytics to continuously improve performance
Can’t attend live? All registrants will receive a copy of the webinar recording prior to its release to the general public.
Kerrie Lopez is a category lead for Jet.com’s fresh business, focused on dairy, beverage, and cross-category initiatives such as managing the artisanal and local food assortment. She was also a part of the original team bringing Jet’s first private brands to market. Prior to joining Jet (which was acquired by Walmart in September 2016), Kerrie managed the makeup and private brand categories at Birchbox, strategically sourcing samples for the monthly beauty subscription box, as well as full-size product for the rapidly growing e-commerce site. Follow Kerrie: LinkedIn
Danny Silverman is CMO at Clavis Insight. He is an established industry thought leader with over 14 years of experience helping CPG/FMCG brands grow online presence and sales. Prior to joining Clavis Insight, he led the Sales Strategy & Support practice at Catapult eCommerce. Before that, he spent eight years at Johnson & Johnson where he was responsible for spearheading J&J’s eCommerce strategy and capability. Follow Danny: LinkedIn