US Pain Relief Online Category Scorecard
Online channel growth of the US Pain Relief category in 2015 was twice that of in-store. We analyzed online product and portfolio Availability, Content integrity, and Search performance of over 100 Pain Relief brands in four US retailers to identify which brands are poised to win in the digital channel. The analysis shows that Pain Relief brands perform strongly on product content, but opportunities exist to increase image presence across some online retailers. In addition, private label and smaller brands can interrupt the bigger players. Focusing on key areas will help brands optimize their online channel presence and performance, increasing both online and offline sales and winning omnichannel.
Download our US Pain Relief Online Category Scorecard to see which brands came out on top.