US Lip Cosmetics Online Category Scorecard
U.S. online cosmetic sales grew by 16% in 2015 reaching over $8 billion. We analyzed online product and portfolio Availability, Content, and Search performance for over 150 Lip Cosmetics brands in four US online retailers to identify who is ahead of the curve and poised to win on the digital shelf.
Our analysis shows that Lip Cosmetics brands perform strongly on product Content, but opportunities exist to increase image presence across stores. However, some major brands are leaving a lot on the table by not having higher rates of positive reviews, and some smaller brands are challenging established cosmetic makers on Search performance. With Ratings & Reviews proven to drive sales, brands that move to address negative reviews will have the upper hand.
Download our US Lip Cosmetics Online Category Scorecard to see which brands came out on top.