How Multivitamin Brands Can Flex Their Muscles at Online Retailers

Almost half of the $5.2 billion multivitamins sold in the United States are either sold online or are influenced by the online channel.  Last year the U.S. Vitamin and Dietary Supplement category, valued at $27 billion by Euromonitor, grew four percent year on year. Furthermore, the multivitamin market is expected to see a 9% growth between 2015 and 2020.

While this market continues to quickly grow business, the top performers in this category understand and capture online shopper behavior. By doing so, these brands win and capitalize on online activity better than the competition.

Download the Clavis Insight US Multivitamins Category Report and explore why manufacturers should utilize online shopper activity surrounding:

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