Clavis Insight Index US Allergy Category Study

Clavis Insight analysed the online store representation of US Allergy brands on six key US online retailers during the critical allergy buying season, based on key performance indicators (KPIs) critical to driving online purchasing. The KPIs include Product Availability, Image Presence, Content Integrity and overall Search rank. These metrics form the basis of the Clavis Insight Index (CI²), a proprietary benchmark of online retail store presence and performance for brands.

Download the Clavis Insight Index (CI2) US Allergy Category Study and learn:

  • The critical factors that helped Flonase top the (CI2) rankings
  • Why new entrants to the market and Private Label brands were able to out perform competitors
  • The important role that Search plays for Allergy brands being sold in online stores

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