CI2 UK Cosmetics Category Study

The share of online Cosmetics sales is increasing in the UK. With the dramatic growth of online sales,  brands need to optimize their presence in online stores to take advantage of the shift in purchasing behavior and educate consumers who turn to the Internet to research products in advance of in-store purchases.

Download the Clavis Insight Index UK Cosmetics Category Study and learn:

  • The metrics which enabled Tom Ford and Maybelline to top the rankings
  • Why offline market share dominance does not always equal success in online stores
  • How brands can improve content, availability and search in online stores

About Clavis Insight Index (CI2):

CI2-100The Clavis Insight Index is a proprietary benchmark of online retail store presence and performance for CPG brands. The Index analyses key performance indicators critical to driving online purchases to determine best-in-class brands.