Clavis Insight Index UK Confectionery Category Study
Clavis Insight analysed the online store representation of Chocolate and Sweets brands on four key UK online retailers, based on key performance indicators (KPIs) critical to driving online purchasing. The KPIs include Product Availability, Image Presence, Content Integrity and overall Search rank. These metrics form the basis of the Clavis Insight Index (CI²), a proprietary benchmark of online retail store presence and performance for brands.
Download the Clavis Insight Index (CI2) UK Confectionery Category Study and learn:
- The critical factors that helped KitKat and Haribo top the Chocolate and Sweets rankings
- How premium and niche’ brands are out positioning traditional market leaders in online stores
- How brands can best optimize their presence in online stores
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