Analysis of UK Multivitamins Brands in the Online Channel

Which UK Multivitamins Brands are in top form?

It is critical that brands optimize their online presence as share of vitamins sold online is larger than other sectors. In fact, a quarter of all sales can be attributed to the digital channel. Value sales for vitamins and dietary supplements were £879 million in 2015 of which £214 million were through the online channel, an increase of £17 million from the previous year (Euromonitor).

The top performers in this category capture and understand consumer behavior. By doing so, these brands win and capitalize on online activity better than the competition.

Download the Clavis Insight UK Multivitamins Category Report and explore why manufacturers should utilize online shopper activity surrounding:

  • Promotions
  • Ratings & Reviews
  • Search