Strategic Partnership with IRI to Deliver Holistic Omnichannel Measurement
Today we shared exciting news that will be of significant benefit to your ecommerce efforts. As part of our continuing drive to deliver on Clavis Insight’s role as the global hub for eCommerce Intelligence, we announced a strategic partnership with IRI, one of the world’s leading market research companies.
With retail growth driven predominantly from the online channel, your brand’s success depends on having a deep understanding of your performance in the digital channel, and how this fits into the omnichannel universe in which it operates. The integration between our online channel analytics and IRI’s market measurement, point-of-sale tracking, and in-store performance solutions will now deliver the connected solutions your business need to achieve a holistic understanding of your market and brand’s, shopper preference, cross-channel market share, and key measurement metrics to improve your sales.
In today’s retail environment brands must access data from across the spectrum to unlock granular insights into in-store, online, and mobile paths to purchase. To that end, we remain committed to developing partnerships with our customers, your data providers, and technology vendors, to provide your business with the most comprehensive and relevant omnichannel analytics.
We appreciate your continued support. Today’s announcement is another important step in our mutual journey, and we look forward to continuing our work with you as you develop your growth plans based on our ecommerce and omnichannel insights.
To learn more about how our connected omnichannel solutions will enable you to drive sales and growth, please contact your Clavis Insight Sales Director.