The Most Popular eCommerce Blog Posts of 2016

The Clavis Insight blog had quite the busy year, covering a range of the most prevalent topics in the eCommerce industry. Below you can find some of our Most Popular eCommerce Blog Posts of 2016 :

How Brands Can Win the Buy Box Against A Third Party Seller on Amazon

Brands are concerned not only about counterfeits on Amazon, but other sellers that list their goods, often for a discount. These third party sellers also take up spots in search, and can accrue negative reviews which Brands are powerless to answer.

How to Increase Product Ratings and Reviews at Online Retailers

We do not need to underscore the importance of Ratings & Reviews in the digital age. A post written by Jenna Evans at Unilever gave out specific steps brands can take to increase Review counts, and it was obviously a big hit.

Amazon Changes Tack to Bring Online Grocery Sales Under “.com” Banner in the US

Amazon Fresh was first launched as a beta in 2007, but it was not until 2016 that the product was ready for prime time. Now Fresh is part of one of the most trafficked websites in the world, a clear sign that Amazon is ready to take online grocery delivery to the next level.

AmazonFresh Launches in UK; Takes Aim at Grocery’s Digital Shelf

Amazon has done a lot in 2016 to boost its grocery delivery platform. One of the bigger moves was launching in the U.K., a market that has a higher online grocery penetration rate than the United States.

How to Improve eCommerce Search Performance to Achieve Top Ranking with Key Online Retailers

If your product is not on the first page of search results, then the chances of a shopper clicking on it is greatly reduced. Improving Search performance is a constant battle, and this blog covers some of the key steps brands can take to improve their ranking.

Target.com Puts Product Search Center-Stage to Compete With Amazon

Target, like Walmart, has pledged over $1 billion to improve every step of its eCommerce platform. Part of that money went to a totally new website redesign, and here we highlight some of the key upgrades.

Amazon Video Shorts: Super Highway on the Path to Purchase

Amazon has taken steps to make sure shoppers are not leaving their website and heading to YouTube to see video explanations or reviews before completing a purchase. Amazon’s recently launched video platform was a way to do just that, and with this blog post we walked through some of its features.

Onward to 2017!

The above blogs covered a wide range of topics, from Amazon Videos to specific tips to improve search performance. Blogs were just part of our story in 2016. To see other top performing content and quench your fear of missing out, click here.




John Neilson

John Neilson

John Neilson is the Global Head of Professional Services at Clavis Insight providing market research data and analysis to help global Fast Moving Consumer Goods (FMCG) manufacturers understand the eCommerce landscape. He has over 10 years of experience and expertise in the FMCG retail and insight industries.

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