Singles’ Day in China promises to be a true omnichannel happening to support a staggering combination of internet, mobile, and offline offers in 2016.
Singles’ Day is the largest online shopping event in the world. In 2015 Double 11 spending at Alibaba alone topped US$14.3 billion.
We’re only days away from the single biggest online shopping event in the world: China’s Singles’ Day! Singles’ Day was created by Chinese students twenty years ago as a sort of anti-Valentine’s Day celebrated on November 11, a date with four ‘1s’. On Singles’ Day people celebrate being single and treat themselves to gifts. Singles’… Read More
It’s almost time for the world’s biggest online shopping day. Cyber Monday, right? No. It’s Singles’ Day! Last year Alibaba, the Chinese eCommerce giant founded by Jack Ma, said it raked in $1 billion in sales, 100% online, within the first 20 minutes of Singles’ Day. Singles’ Day was created by Chinese students twenty… Read More