Winning online starts with winning on Amazon, with recent research showing 44% of product searches starting on the ecommerce website. At Clavis Insight we get to work with some of the biggest names in the world of retail, all of whom are looking to dominate on Amazon. One of the most persistent concerns we have… Read More
With more and more shoppers abandoning brick and mortar stores for online retail sites like Tesco.com or Amazon, finding products often means that shoppers are trying to find products through keyword searches instead of looking up and down aisles and shelves. When a product ranks in the top four or five positions on a search results page at an online retailer, it’s analogous to having “eye-level” placement on a physical shelf. Winning the battle for ecommerce search performance is one of the biggest challenges for brands in the digital shopping era.
Much has been written about the need to optimize the shopper’s first moment of truth – the interaction between a shopper and a brand within a store shelf. However, today a consumer has had multiple interactions with the brand before stepping into a store, and most of these interactions are online and driven by Search…. Read More