Category Archive:
Online Shopping

Black Friday & Cyber Monday LIVE: Updates in Real-Time

On November 24th, 25th & 28th, the Clavis Insight team is posting live updates and commentary about the Global Mega Shopping Event’s ‘Black Friday & Cyber Monday’   .@Walmart has seen minimal change across their self- styled #CyberWeek with .@Amazon having 4x as many offers vs. #Walmart on each day — Clavis Insight (@ClavisInsight) November… Read More

The Two Missteps Which May Have Spoiled Amazon Prime Day

By mid-Prime Day, the social media tide had turned against Amazon, with consumers mocking the deals on Pop Tarts, shoe horns and Walkman’s on Twitter. Prime Day clearly offered far more deals on a broader range of categories than Amazon offers on a typical day. Discounts were steep, but didn’t look dramatically different than those… Read More

A Wrap-up of Amazon Prime Day

Amazon’s global Prime Day event was billed as offering deeper discounts than Black Friday, and the company claims the event broke sales records even if it did take a panning on social media. At Clavis, we tracked Amazon’s deals across a few different days this week to see what Prime Day brought to the table beyond… Read More

Is Amazon Prime Day Living Up to the Hype?

We love that Amazon is using its birthday to shower consumers with gifts and deals, though most agree that this is a play by Amazon to increase the number of Prime Members. The global Prime Day event, which is happening in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria, is billed as… Read More

Amazon Prime Day Reinforces the Importance of Membership Programs for Online Retailers

Online retail giant announced this week that July 15th will be Prime Day to celebrate the company’s 20th anniversary. The global event which is open to new and existing Prime members in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria promises to offer deeper discounts than Black Friday. Non-Prime members can… Read More

Why CPG/FMCG Brands Should Worry About Online Store Availability

Numerous industry analysts have highlighted both the rapid sales growth of the online channel and the fact that this growth is out-pacing brick-and-mortar rates. Beyond sales moving online, digital’s influence on in-store purchases is also growing. Deloitte predicts that by the end of this year, 64% of offline sales will be digitally influenced, with consumers… Read More

Clavis Insight Forum Emphasizes Move from eCommerce Strategy to Action for FMCG Brands

The Clavis Insight Europe Middle East and Africa Forum, which took place in London last week, was attended by eCommerce leaders from some of the world’s largest Fast Moving Consumer Goods Manufacturers.  The event was titled “FMCG eCommerce: Moving from Strategy to Activation.” Speakers included experts from Clavis Insight as well as Hannah Gibson, Head… Read More

In a Rush to Serve Shoppers – Amazon Prime Same Day and 1 hour delivery

Amazon is making same day delivery free in 14 metropolitan areas to those who pay the $99 per year for Amazon Prime membership. The cities include major metropolitan centers like San Francisco, New York City, Los Angeles, Boston and Seattle. Prime members will need to place an order of $35 or more to avail of… Read More

Walmart Takes on Amazon Prime

While not quite at the scale of Kim Kardashian’s rear end, Internet news channels have been all-but overwhelmed with buzz about Walmart’s unlimited “free” shipping service this week. The news first came to light Wednesday on tech website The Information. The retail giant says it is testing a service that will rival Amazon Prime, but… Read More

Examining the Online Retail Environment Surrounding the OTC Launch of Flonase

Clavis Insight partnered with the Path to Purchase Institute to examine the online retail environment surrounding the launch of Flonase’s OTC offering. An analysis of the results was shared in the May 2015 edition of Shopper Marketing magazine. Click here to view the full article. The analysis reviewed how Flonase and competing brands fared in… Read More

Who Gets the Sweet Smell of Success in the UK Online Grocery Channel

Nestlé brand KitKat topped a new Clavis Insight Index, CI2 for the UK confectionery category, but the study also shows that premium chocolate brands (such as Green & Blacks and Lindt) have done work to optimize landing page Content in online retailers ahead of some other mainstream rivals. In Sweets, Haribo, the number one brand… Read More

Making Sense of Chinese eCommerce to Make More Cents

Recent weeks have seen a flow of news from China pointing to continued stellar growth in eCommerce in what has become the world’s largest retail market. Global fast moving consumer goods (FMCG) brands such as Rudolf Wild’s Capri Sun and Fonterra’s Anchor have been talking about their efforts to gain a foothold in the market,… Read More

It’s the eCommerce stupid!

As election fever winds up in the US there has been plenty of reminders in the media about the immortal phrase, ‘the economy stupid’, coined by Bill Clinton’s campaign strategist James Carville for the 1992 presidential campaign. I’m borrowing the sentiment to answer the question, ‘where will consumer packaged goods (CPG) brands find precious growth… Read More

Which US Retailers Provide The Clearest Path to Purchase Candy Online

For the U.S. Candy category, along with a number of other grocery categories in the market, a major issue is that retailers are still struggling to ship candy products purchased online. There are certainly challenges to shipping these items: with summertime temperatures in warehouses without air-conditioning reaching over 100 degrees Fahrenheit, chocolate candy and even… Read More Evolves to bring Marketplace Competition to the ‘Buy Box’ appears to be have made a big change in how it handles marketplace listings, getting more like eCommerce giant Amazon in the process. Until recently Walmart’s core site and the Walmart marketplace were treated as separate entities when it came to fulfilment. If an item went out of stock on it was either… Read More

Grocery eCommerce in Germany set for re-boot in 2015

The German grocery retail sector may have been slow to move into online shopping, but 2015 looks like the year in which the inevitable change will come. Just last week Germany’s second-biggest supermarket group REWE said it will invest significantly in eCommerce as it aims to become the number one grocery retailer in the country…. Read More

Will Online Grocery Shopping in the US Go Mobile?

We know that CPG eCommerce has reached its tipping point in markets across the world. According to Kantar Worldpanel, South Korea leads with online at 10% of FMCG sales. In Europe the UK and France are ahead of the curve at 4.9% and 3.9% respectively and the US is also the most advanced with eCommerce… Read More

Seizing the 2015 Online Opportunity

2015 is shaping up to be a stellar year for eCommerce – especially in grocery and fast moving consumer goods, which as we know is a sector that has come late the online channel. At the close of 2014 online grocery sales still represented a relatively small proportion of overall market, but it is growing… Read More

Burt’s Bees, Guess, Top Clavis Insight Index Holiday Season Study

Burt’s Bees, Guess, Poised to Win in Personal Care Gift Pack and Fragrance eCommerce Categories this Holiday Season with Strong Online Store Performance   Burt’s Bees and Guess ranked the highest against the Clavis Insight Index (CI²), which measures brand online store presence & performance Clavis Insight, the leader in online retail store analytics for… Read More

Beloved ’90s drink ‘Surge’ sells out within hours on Amazon

In 1996 Coca-Cola launched a soft drink to rival Pepsi’s Mountain Dew. This drink was Surge. The reign of Surge was relatively brief with the last cans sold in 2001. It seemed that the world then forgot all about it, until recently. Surge returns for those thirsty for a taste of ‘90s nostalgia In 2011,… Read More