For brands, online category management is just as relevant and essential as traditional in-store availability and planograms.
Recently Target pledged to pump $1.8 billion into capital projects this year, the bulk of it into eCommerce and supply chain improvements to support continued growth. Now we know where some of that funding has gone – a revamped Target.com. Starting late last week, some Target.com shoppers started seeing a new look and feel at… Read More
Shopper engagement with online ratings and reviews builds both trust and loyalty, and the proof is in the positive sales impact. Shoppers who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with this content. By responding to reviews, you not only build rapport with a single commenter, you are demonstrating to any shopper reading the review that your brand is willing to engage and take customer feedback seriously.
Last week we wrote about how brands who are ready to monitor and manage their product ratings and reviews should get their ducks in a row and organize by classifying and segmenting their trove of ratings and reviews across online stores to enable them to take action. Once you’ve analysed and organized your existing and… Read More
There’s no doubt about it: consumers are doing their homework. According to Bazaarvoice, 61 percent of consumers consult reviews and star ratings before making a purchasing decision. And that’s whether or not they buy online or in-store. With online reviews increasingly serving as a brand’s front door, eCommerce managers are taking notice. These ratings and… Read More
The Clavis Insight Europe Middle East and Africa Forum, which took place in London last week, was attended by eCommerce leaders from some of the world’s largest Fast Moving Consumer Goods Manufacturers. The event was titled “FMCG eCommerce: Moving from Strategy to Activation.” Speakers included experts from Clavis Insight as well as Hannah Gibson, Head… Read More
The early days of CPG/FMCG eCommerce have to come to an end as we approach the tipping point. CPG/FMCG company playbooks are being written by industry leaders who were early to invest in the channel, but constant innovation and new technology continue to drive shopper behavior shifts that will keep the industry in turmoil for… Read More
Walmart.com appears to be have made a big change in how it handles marketplace listings, getting more like eCommerce giant Amazon in the process. Until recently Walmart’s core site and the Walmart marketplace were treated as separate entities when it came to fulfilment. If an item went out of stock on walmart.com it was either… Read More
As we noted in our blog online grocery has reached a tipping point in the US, as the market seems poised to match digital penetration levels seen in the UK, France, and China. To take advantage of the global growth in the online channel will require a shift in category management approaches. Online there is… Read More
Consumer Packaged Goods/Fast Moving Consumer Goods (CPG/FMCG) suppliers and retailers have developed increasingly sophisticated category management processes in the few decades since the concept was first articulated in the late 1980s. But the growth in eCommerce means different tactics need to be developed for the new channel. The rise of the eCommerce market and the… Read More
Succeeding in the digital channel is about making sure your products are properly configured in the online store and optimizing attributes such as content, image, availability and search rank. In the recent Clavis Insight Index (CI2) of online store performance for the UK alcohol category a few of these key metrics set top performing brands… Read More
December represents a significant opportunity for UK alcohol brands to increase value and volume. Shopper purchasing behavior in the Beer, Wine and Spirits categories changes with the onset of the festive season. During the run up to Christmas and New Year’s consumers’ product and brand choices include items which they rarely or never buy at… Read More
Burt’s Bees, Guess, Poised to Win in Personal Care Gift Pack and Fragrance eCommerce Categories this Holiday Season with Strong Online Store Performance Burt’s Bees and Guess ranked the highest against the Clavis Insight Index (CI²), which measures brand online store presence & performance Clavis Insight, the leader in online retail store analytics for… Read More
We talk a lot about the growth in eCommerce on this blog, and despite most industry insiders agreeing with our point of view we still come up against a certain amount of doubt within certain sections of the CPG world. The recent report from the Boston Consulting Group and the Grocery Manufacturers Association seems to… Read More
Clavis Insight, the global leader in cloud-based Online Retail Store Analytics software and solutions for consumer packaged goods (CPG) manufacturers, has added to its senior leadership team with two significant hires. Danny Silverman and Declan Kearney have joined Clavis as vice presidents of Business Consulting Services and of Strategic Alliances respectively. Danny Silverman joins Clavis… Read More
Clavis Insight will be exhibiting at IGD’s Category Management and Shopper Marketing Summit in June for the first time. The event which is being held in London on June 11th and 12th is the largest event of its kind in Europe. Now in its 19th year the conference brings together some of the latest thinking… Read More