Category Archive:
Multichannel

US Valentine’s Chocolate Analysis Shows Missed Omni-Channel Opportunity in US Retail Channel

The aisles of CVS and Walgreens are bursting with different varieties of Valentine’s chocolates, cards, candy and gifts almost before the gift wrap hits the floor on Christmas morning. However, as February 14th approaches and with candy high on shopper gift lists, some of the same retailers aren’t prioritizing the holiday in their online stores…. Read More

Clavis Insight Forum Emphasizes Move from eCommerce Strategy to Action for FMCG Brands

The Clavis Insight Europe Middle East and Africa Forum, which took place in London last week, was attended by eCommerce leaders from some of the world’s largest Fast Moving Consumer Goods Manufacturers.  The event was titled “FMCG eCommerce: Moving from Strategy to Activation.” Speakers included experts from Clavis Insight as well as Hannah Gibson, Head… Read More

Examining the Online Retail Environment Surrounding the OTC Launch of Flonase

Clavis Insight partnered with the Path to Purchase Institute to examine the online retail environment surrounding the launch of Flonase’s OTC offering. An analysis of the results was shared in the May 2015 edition of Shopper Marketing magazine. Click here to view the full article. The analysis reviewed how Flonase and competing brands fared in… Read More

Which US Retailers Provide The Clearest Path to Purchase Candy Online

For the U.S. Candy category, along with a number of other grocery categories in the market, a major issue is that retailers are still struggling to ship candy products purchased online. There are certainly challenges to shipping these items: with summertime temperatures in warehouses without air-conditioning reaching over 100 degrees Fahrenheit, chocolate candy and even… Read More

Grocery eCommerce in Germany set for re-boot in 2015

The German grocery retail sector may have been slow to move into online shopping, but 2015 looks like the year in which the inevitable change will come. Just last week Germany’s second-biggest supermarket group REWE said it will invest significantly in eCommerce as it aims to become the number one grocery retailer in the country…. Read More

Seizing the 2015 Online Opportunity

2015 is shaping up to be a stellar year for eCommerce – especially in grocery and fast moving consumer goods, which as we know is a sector that has come late the online channel. At the close of 2014 online grocery sales still represented a relatively small proportion of overall market, but it is growing… Read More

Clavis Insight Adds to Leadership Team

Clavis Insight, the global leader in cloud-based Online Retail Store Analytics software and solutions for consumer packaged goods (CPG) manufacturers, has added to its senior leadership team with two significant hires. Danny Silverman and Declan Kearney have joined Clavis as vice presidents of Business Consulting Services and of Strategic Alliances respectively. Danny Silverman joins Clavis… Read More

Visit Clavis at IGD Category Management Summit

Clavis Insight will be exhibiting at IGD’s Category Management and Shopper Marketing Summit in June for the first time. The event which is being held in London on June 11th and 12th is the largest event of its kind in Europe. Now in its 19th year the conference brings together some of the latest thinking… Read More

Multi-channel grocery shoppers spend 2.04 times more

Tesco, the UK’s largest retailer, proves that online grocery shopping has hit the mainstream with their latest figures. Tesco’s multichannel director Robin Terrel gives his opinion on this dramatic sea change in Tesco’s retail sales: “People often worry about cannibalisation,” said Terrell, “but that’s fundamentally missing the point. It’s about identifying your most valuable customers… Read More

Untapped Opportunities for eCommerce in an Aging Global Population

This past month Nielsen released the “Global Survey on Aging” where they polled more than 30,000 internet respondents in 30 countries. Nielsen’s data shows that the aging population is growing in number and so is their spending power; however “more than half of global consumers surveyed say they do not see advertising that reflects older… Read More

Pinterest and CPG

Pinterest seems to be the word on the tip of every marketer’s tongue lately, and for good reason. It is sweeping the social media world by storm.  A new report from Pew Research center says that 21% of online adults use Pinterest – and a whopping 33% of online women use the social media outlet…. Read More

Online CPG Sales Growth

The first part of a new study from Deloitte, entitled “Digital Commerce in the Supermarket Aisle” sends a strong message to consumer packaged goods manufacturers: adapt to the new digital landscape or risk losing market share.  Deloitte’s statistics give compelling evidence that not only are manufacturers underestimating how many people shop online, but that there… Read More

Online CPG in China

China’s eCommerce giant Yihaodian has announced that it will be opening up 1,000 virtual supermarkets across the country called “Unlimited Yihaodian”. Yihaodian has already done this on a smaller scale, when it partnered with location-based services company Jiepang to provide virtual, QR-code shopping in subway stations. These virtual stores are 1,200 foot spaces which stock about… Read More

New Clavis White Paper

The market for consumer packaged goods (CPG) is changing rapidly as more and more consumers opt to perform their weekly grocery shopping online. It makes sense. Who really wants to spend their weekend pushing a cart around a supermarket when online shopping offers a perfectly viable alternative? A recent study by sell-side research outfit Sanford… Read More

Food Trends for 2014

Supermarket Guru Phil Lempert recently released his list of food industry predictions for 2014. We were intrigued by three important digital trends that Lempert says will have an impact on consumer goods brands next year. Packaging Becomes Digitized: 2014 will bring about more of a demand from consumers for information about their foods. Since packaging… Read More

CPG Multichannel Optimization

Clavis recently completed a study where we looked at over 150 brands in 17 of the top online retail stores in the US. The brands included some of the biggest sellers in food & beverage, health and beauty and home products. The study carried out using Clavis Technology’s eCommerce Insight online store audit and analytics… Read More

Online Potential in New Markets

Weak infrastructure and political instability is acting as “a catalyst for innovation and new consumer behaviors” in emerging markets, according to a recent report by digital analyst firm eMarketer. The report titled “CPG in Developing Markets: Consumers’ Digital Habits in Emerging Economies” looks at the opportunities and threats for consumer packaged goods companies trying to… Read More

Niche Brands & the Online Shelf

Marketing and media industry bible Ad Age didn’t mince words in September’s report on Sanford E. Bernstein’s study on eCommerce in the fast moving consumer goods sector (FMCG). If its ominous sub-head – “Bernstein Report Finds Niche Brands Gobble ‘Shelf’ Space Once Owned By Leaders” – is to be believed major consumer packaged goods brand… Read More

Web Influence On Grocery

An October 29th report by Forrester Research has singled out the Grocery business as one of four categories that will be impacted most by the internet and cross-channel sales between now and 2017. Forrester said it expects the Web’s influence on the retail business to continue to grow in the coming years. According to the… Read More

eCommerce Value Calculator

Clavis releases a value framework for calculating the potential sales up-lift that brands can expect by optimizing their digital channel performance. Shopper Marketing Expo, Chicago, Illinois October 2013: Consumer packaged goods, food & beverage, personal care and household products companies are seeing unprecedented growth in sales via online channels. But some brands are doing better… Read More

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