Category Archive:
eCommerce Intelligence

Building the Case for eCommerce: 3 Reasons to Over-Invest Now

Building the Case for eCommerce: Three Reasons to Over-Invest Now If you are tasked with leading the eCommerce charge in your organization, you already know that there are a number areas where investment is needed in order to catch up to competition and earn greater than fair share: customized digital content; process exceptions; nimble logistics;… Read More

Why CPG/FMCG Brands Should Worry About Online Store Availability

Numerous industry analysts have highlighted both the rapid sales growth of the online channel and the fact that this growth is out-pacing brick-and-mortar rates. Beyond sales moving online, digital’s influence on in-store purchases is also growing. Deloitte predicts that by the end of this year, 64% of offline sales will be digitally influenced, with consumers… Read More

Clavis Insight Forum Emphasizes Move from eCommerce Strategy to Action for FMCG Brands

The Clavis Insight Europe Middle East and Africa Forum, which took place in London last week, was attended by eCommerce leaders from some of the world’s largest Fast Moving Consumer Goods Manufacturers.  The event was titled “FMCG eCommerce: Moving from Strategy to Activation.” Speakers included experts from Clavis Insight as well as Hannah Gibson, Head… Read More

Clavis Insight Delivers Deeper CPG Analytics with eCommerce Insight KPI Dashboard

Clavis Insight, the leader in online retail store analytics for Consumer Packaged Goods (CPG) manufacturers, today announced the availability of its latest Key Performance Indicator Dashboard for monitoring eCommerce channel presence and performance. The Key Performance Indicator (KPI) Dashboard is a significant addition to the Clavis Insight online store analytics solution. The dashboard provides like… Read More

Examining the Online Retail Environment Surrounding the OTC Launch of Flonase

Clavis Insight partnered with the Path to Purchase Institute to examine the online retail environment surrounding the launch of Flonase’s OTC offering. An analysis of the results was shared in the May 2015 edition of Shopper Marketing magazine. Click here to view the full article. The analysis reviewed how Flonase and competing brands fared in… Read More

Making Sense of Chinese eCommerce to Make More Cents

Recent weeks have seen a flow of news from China pointing to continued stellar growth in eCommerce in what has become the world’s largest retail market. Global fast moving consumer goods (FMCG) brands such as Rudolf Wild’s Capri Sun and Fonterra’s Anchor have been talking about their efforts to gain a foothold in the market,… Read More

It’s the eCommerce stupid!

As election fever winds up in the US there has been plenty of reminders in the media about the immortal phrase, ‘the economy stupid’, coined by Bill Clinton’s campaign strategist James Carville for the 1992 presidential campaign. I’m borrowing the sentiment to answer the question, ‘where will consumer packaged goods (CPG) brands find precious growth… Read More

Which US Retailers Provide The Clearest Path to Purchase Candy Online

For the U.S. Candy category, along with a number of other grocery categories in the market, a major issue is that retailers are still struggling to ship candy products purchased online. There are certainly challenges to shipping these items: with summertime temperatures in warehouses without air-conditioning reaching over 100 degrees Fahrenheit, chocolate candy and even… Read More

Walmart.com Evolves to bring Marketplace Competition to the ‘Buy Box’

Walmart.com appears to be have made a big change in how it handles marketplace listings, getting more like eCommerce giant Amazon in the process. Until recently Walmart’s core site and the Walmart marketplace were treated as separate entities when it came to fulfilment. If an item went out of stock on walmart.com it was either… Read More

Grocery eCommerce in Germany set for re-boot in 2015

The German grocery retail sector may have been slow to move into online shopping, but 2015 looks like the year in which the inevitable change will come. Just last week Germany’s second-biggest supermarket group REWE said it will invest significantly in eCommerce as it aims to become the number one grocery retailer in the country…. Read More

eCommerce Drives Retail Growth in US

Two thousand and fourteen retail sales figures in the US, announced last month by the US Department of commerce, demonstrate once again the importance of eCommerce in delivering growth and incremental revenue. From Q3 2014 to Q4 2014 overall retail sales were almost static, rising just 0.1 percent.  Meanwhile US retail eCommerce sales for the… Read More

Will Online Grocery Shopping in the US Go Mobile?

We know that CPG eCommerce has reached its tipping point in markets across the world. According to Kantar Worldpanel, South Korea leads with online at 10% of FMCG sales. In Europe the UK and France are ahead of the curve at 4.9% and 3.9% respectively and the US is also the most advanced with eCommerce… Read More

[Infographic] 2015 Valentine’s Day Analysis: Boxed/Gifting Chocolates and Fragrances

Valentine’s Day represents a significant revenue opportunity for brands and retailers. In the U.K., shoppers spent £595mn on Valentine’s Day gifts in 2014. In the U.S., 2015 sales are expected to be $18.9 billion, with 25% of buyers planning to make their purchases online. At Clavis Insight, we analyzed the Boxed/Gifting Chocolates and Fragrance categories, two… Read More

eCommerce Market Disrupting Traditional CPG/FMCG Category Management

Consumer Packaged Goods/Fast Moving Consumer Goods (CPG/FMCG) suppliers and retailers have developed increasingly sophisticated category management processes in the few decades since the concept was first articulated in the late 1980s. But the growth in eCommerce means different tactics need to be developed for the new channel. The rise of the eCommerce market and the… Read More

Navigating Influential Customer Reviews Pages Made Easier on Amazon

Amazon.com appears to be testing some interesting changes to how it publishes Customer Reviews that could make it a lot easier for online consumers to navigate the mass of user generated content. The eCommerce behemoth has added a number of filters to its reviews page. Consumers can sort reviews by ‘most helpful’ or ‘most recent’… Read More

Seizing the 2015 Online Opportunity

2015 is shaping up to be a stellar year for eCommerce – especially in grocery and fast moving consumer goods, which as we know is a sector that has come late the online channel. At the close of 2014 online grocery sales still represented a relatively small proportion of overall market, but it is growing… Read More

What Set Overperforming Brands Apart In The Clavis Insight Index (CI2) UK Alcohol Study

Succeeding in the digital channel is about making sure your products are properly configured in the online store and optimizing attributes such as content, image, availability and search rank. In the recent Clavis Insight Index (CI2) of online store performance for the UK alcohol category a few of these key metrics set top performing brands… Read More

Why The UK Online Channel Will Be Important for Alcohol Brands This Holiday Season

December represents a significant opportunity for UK alcohol brands to increase value and volume. Shopper purchasing behavior in the Beer, Wine and Spirits categories changes with the onset of the festive season. During the run up to Christmas and New Year’s consumers’ product and brand choices include items which they rarely or never buy at… Read More

In Holiday Spirits?

Our analysis reveals that Guinness, Bacardi and Freixenet lead the Beer, Spirits and Wine eCommerce categories in the UK on Online Store Performance in the lead up to Christmas Simply couldn’t resist the pun! Just before Thanksgiving and the rush to Black Friday and Cyber Monday, we at Clavis Insight developed a balanced scorecard approach… Read More

Cyber Monday 2014 Delivers Expected Sales Boost

Cyber Monday 2014 didn’t disappoint.  As had been predicted it broke all records for online sales in the US. What was interesting is that the phenomenon also made a significant impact outside the US, most notably in the UK where retailers have adopted the Black Friday and Cyber Monday concepts with cut price promotions. Online… Read More