Category Archive:
Consumer Products

Building the Case for eCommerce: 3 Reasons to Over-Invest Now

Building the Case for eCommerce: Three Reasons to Over-Invest Now If you are tasked with leading the eCommerce charge in your organization, you already know that there are a number areas where investment is needed in order to catch up to competition and earn greater than fair share: customized digital content; process exceptions; nimble logistics;… Read More

The Two Missteps Which May Have Spoiled Amazon Prime Day

By mid-Prime Day, the social media tide had turned against Amazon, with consumers mocking the deals on Pop Tarts, shoe horns and Walkman’s on Twitter. Prime Day clearly offered far more deals on a broader range of categories than Amazon offers on a typical day. Discounts were steep, but didn’t look dramatically different than those… Read More

Clavis Insight Forum Emphasizes Move from eCommerce Strategy to Action for FMCG Brands

The Clavis Insight Europe Middle East and Africa Forum, which took place in London last week, was attended by eCommerce leaders from some of the world’s largest Fast Moving Consumer Goods Manufacturers.  The event was titled “FMCG eCommerce: Moving from Strategy to Activation.” Speakers included experts from Clavis Insight as well as Hannah Gibson, Head… Read More

In a Rush to Serve Shoppers – Amazon Prime Same Day and 1 hour delivery

Amazon is making same day delivery free in 14 metropolitan areas to those who pay the $99 per year for Amazon Prime membership. The cities include major metropolitan centers like San Francisco, New York City, Los Angeles, Boston and Seattle. Prime members will need to place an order of $35 or more to avail of… Read More

Making Sense of Chinese eCommerce to Make More Cents

Recent weeks have seen a flow of news from China pointing to continued stellar growth in eCommerce in what has become the world’s largest retail market. Global fast moving consumer goods (FMCG) brands such as Rudolf Wild’s Capri Sun and Fonterra’s Anchor have been talking about their efforts to gain a foothold in the market,… Read More

Which US Retailers Provide The Clearest Path to Purchase Candy Online

For the U.S. Candy category, along with a number of other grocery categories in the market, a major issue is that retailers are still struggling to ship candy products purchased online. There are certainly challenges to shipping these items: with summertime temperatures in warehouses without air-conditioning reaching over 100 degrees Fahrenheit, chocolate candy and even… Read More Evolves to bring Marketplace Competition to the ‘Buy Box’ appears to be have made a big change in how it handles marketplace listings, getting more like eCommerce giant Amazon in the process. Until recently Walmart’s core site and the Walmart marketplace were treated as separate entities when it came to fulfilment. If an item went out of stock on it was either… Read More

Will Online Grocery Shopping in the US Go Mobile?

We know that CPG eCommerce has reached its tipping point in markets across the world. According to Kantar Worldpanel, South Korea leads with online at 10% of FMCG sales. In Europe the UK and France are ahead of the curve at 4.9% and 3.9% respectively and the US is also the most advanced with eCommerce… Read More

Online Category Management: Push Becomes Pull for CPG/FMCG

As we noted in our blog online grocery has reached a tipping point in the US, as the market seems poised to match digital penetration levels seen in the UK, France, and China. To take advantage of the global growth in the online channel will require a shift in category management approaches. Online there is… Read More

eCommerce Market Disrupting Traditional CPG/FMCG Category Management

Consumer Packaged Goods/Fast Moving Consumer Goods (CPG/FMCG) suppliers and retailers have developed increasingly sophisticated category management processes in the few decades since the concept was first articulated in the late 1980s. But the growth in eCommerce means different tactics need to be developed for the new channel. The rise of the eCommerce market and the… Read More

Navigating Influential Customer Reviews Pages Made Easier on Amazon appears to be testing some interesting changes to how it publishes Customer Reviews that could make it a lot easier for online consumers to navigate the mass of user generated content. The eCommerce behemoth has added a number of filters to its reviews page. Consumers can sort reviews by ‘most helpful’ or ‘most recent’… Read More

[Infographic], Frito Lay, and Pace Score Big in the Lead-Up to Super Bowl Sunday

The Patriots and Seahawks aren’t the only ones getting attention in the lead-up to Sunday’s Super Bowl. Millions of Americans are getting ready for their viewing parties by purchasing snacks and drinks to entertain their guests. At Clavis, we looked at the snaking and beverage categories to see which brands and stores are best optimizing… Read More

East Leads West in Mobile Commerce

Digital First. Almost every prediction for 2015 highlights the need for businesses to be focused against their online presence, as consumers lead the way with moving seamlessly from computers, to tablets, to mobiles for browsing, searching, and buying. The ubiquity of the mobile phone is increasingly making it the shoppers chosen device. Recent trends show… Read More

What Set Overperforming Brands Apart In The Clavis Insight Index (CI2) UK Alcohol Study

Succeeding in the digital channel is about making sure your products are properly configured in the online store and optimizing attributes such as content, image, availability and search rank. In the recent Clavis Insight Index (CI2) of online store performance for the UK alcohol category a few of these key metrics set top performing brands… Read More

In Holiday Spirits?

Our analysis reveals that Guinness, Bacardi and Freixenet lead the Beer, Spirits and Wine eCommerce categories in the UK on Online Store Performance in the lead up to Christmas Simply couldn’t resist the pun! Just before Thanksgiving and the rush to Black Friday and Cyber Monday, we at Clavis Insight developed a balanced scorecard approach… Read More

Cyber Monday 2014 Delivers Expected Sales Boost

Cyber Monday 2014 didn’t disappoint.  As had been predicted it broke all records for online sales in the US. What was interesting is that the phenomenon also made a significant impact outside the US, most notably in the UK where retailers have adopted the Black Friday and Cyber Monday concepts with cut price promotions. Online… Read More

Burt’s Bees, Guess, Top Clavis Insight Index Holiday Season Study

Burt’s Bees, Guess, Poised to Win in Personal Care Gift Pack and Fragrance eCommerce Categories this Holiday Season with Strong Online Store Performance   Burt’s Bees and Guess ranked the highest against the Clavis Insight Index (CI²), which measures brand online store presence & performance Clavis Insight, the leader in online retail store analytics for… Read More

Clavis Insight in Internet Retailer

Internet Retailer – the leading US publication for e-commerce news and analysis – published a by-line article from Clavis this week entitled “How e-commerce changes the strategies of consumer packaged goods companies” – take a look and share with others who might be interested.

Visit us at the Online & Digital Summit 2014, 18-19th November 2014, London

With the rise of online and digital channels in recent years, online grocery retailing has become an area of substantial growth, which is only set to keep thriving. As a result, keeping informed on how your brands are represented on the digital shelf is more important than ever. Our software tracks and monitors how your… Read More

CPG Brands see Opportunity in eCommerce

With the pace of digital commerce in consumer packaged goods (CPG) expected to continue to grow, CPG companies should act now with a coordinated, organized approach to the digital channel, according to a recent report from the Grocery Manufacturers Association (GMA). Those who do could reap valuable rewards. According to market watcher eMarketer, online sales… Read More