Category Archive:
Clavis Insight Index (CI2)

Laptop Category Report: Who was ‘Top of the Class’ for Back to School Shopping?

US and UK laptop category report reveals which brands are optimising their online retail performance for the back to school and holiday shopping seasons.

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Cosmetics eCommerce Market Leaders: Are you a competitor?

Sales of color cosmetics are growing at a relatively anemic level in the US and UK, with sales in both markets up only 1% in 2014. In the US, higher product prices are likely to account for what growth there is, and in the UK Cosmetics promotions have trained consumers not to pay full price…. Read More

Why UK Household Cleaner Brands Should Look Online for Growth

The £400m UK Household Cleaner category has grown 5% year-over-year (dunhumby, 2015) which is five times ahead of the growth in the UK Grocery sector.  However, all is not sparkling for the category as the driving growth factors came from increased prices and a reliance on promotions.   To remain profitable, brands need to identify areas… Read More

Allergy Brands Get eCommerce Ready to Remedy Springtime Sneezes & Wheezes

Spring is finally in the air, bringing with it warmer days, green grass, and sadly, the sniffles. Luckily for allergy suffers the availability of more over the counter drugs on reputable eCommerce sites means they can now order relief online. But how are different allergy medicine brands coping with, what is for them a relatively… Read More

Gesundheit! Which US Allergy brands’ online performance brings relief and which make us sneeze?

Flonase takes the prize in the latest Clavis Insight Index (CI2) study Launched in February 2015, newcomer Flonase, a nasal steroid spray recently approved for over-the-counter sales, muscled its way to the top of the Clavis Insight Index (CI2) US Allergy Category study rankings with strong online presence. Nasacort, the only other nasal steroid spray available… Read More

Who Gets the Sweet Smell of Success in the UK Online Grocery Channel

Nestlé brand KitKat topped a new Clavis Insight Index, CI2 for the UK confectionery category, but the study also shows that premium chocolate brands (such as Green & Blacks and Lindt) have done work to optimize landing page Content in online retailers ahead of some other mainstream rivals. In Sweets, Haribo, the number one brand… Read More

Which US Retailers Provide The Clearest Path to Purchase Candy Online

For the U.S. Candy category, along with a number of other grocery categories in the market, a major issue is that retailers are still struggling to ship candy products purchased online. There are certainly challenges to shipping these items: with summertime temperatures in warehouses without air-conditioning reaching over 100 degrees Fahrenheit, chocolate candy and even… Read More

Highlights from the Clavis Insight Index Holiday Reports

Last week, Clavis Insight’s CPG/FMCG specialist John Neilson provided an in-depth analysis of the inaugural Clavis Insight Index (CI2) Reports which researched how key brands performed online during popular shopping seasons in the U.S. and U.K. The analysis was based on key performance indicators (KPIs) critical to driving online purchasing. The KPIs include Product Availability,… Read More

What Set Overperforming Brands Apart In The Clavis Insight Index (CI2) UK Alcohol Study

Succeeding in the digital channel is about making sure your products are properly configured in the online store and optimizing attributes such as content, image, availability and search rank. In the recent Clavis Insight Index (CI2) of online store performance for the UK alcohol category a few of these key metrics set top performing brands… Read More

Why The UK Online Channel Will Be Important for Alcohol Brands This Holiday Season

December represents a significant opportunity for UK alcohol brands to increase value and volume. Shopper purchasing behavior in the Beer, Wine and Spirits categories changes with the onset of the festive season. During the run up to Christmas and New Year’s consumers’ product and brand choices include items which they rarely or never buy at… Read More

In Holiday Spirits?

Our analysis reveals that Guinness, Bacardi and Freixenet lead the Beer, Spirits and Wine eCommerce categories in the UK on Online Store Performance in the lead up to Christmas Simply couldn’t resist the pun! Just before Thanksgiving and the rush to Black Friday and Cyber Monday, we at Clavis Insight developed a balanced scorecard approach… Read More