A combination of Artificial Intelligence and IoT make Amazon’s Choice a frictionless shopping experience. Are brands ready for the next retail innovation?
Amazon Prime Now is poised to power the on-demand economy for packaged goods and consumables. We measured Beer category performance.
Prime Now escalates consumer expectations and calls on brands to satisfy shoppers’ desire for instant gratification with unprecedented delivery times.
Product reviews empower consumers, but only if they can trust their authenticity. Amazon is now taking strong measures to curb fake product reviews
Prime as an offering is driven around building a loyal Amazon shopper. There’s plenty of research out there on the value of an Amazon Prime shopper. They’re almost twice as valuable to Amazon than non-Prime shoppers.
Prime Day drives deeper shopper engagement with the Amazon ecosystem. Lessons learned from 2015 can help brands take better advantage of this year’s event.
Winning online starts with winning on Amazon, with recent research showing 44% of product searches starting on the ecommerce website. At Clavis Insight we get to work with some of the biggest names in the world of retail, all of whom are looking to dominate on Amazon. One of the most persistent concerns we have… Read More
Because the digital shelf is endless, your goal is to get the shopper to stop browsing and focus on your product. One of the most effective ways to engage shoppers is with rich, engaging content on product pages. Amazon Video Shorts increase shopper engagement with your brand.
Late last month Amazon increased its free shipping minimum for all items excluding books. Shoppers now need to purchase at least $49 worth of goods to qualify for free shipping instead of the previous $35. This comes three years after the previous increase, which saw rates jump from $25 to $35. The current increase will… Read More
PepsiCo brands score an early touchdown with Amazon Prime Now app promotions Almost 190 million fans will sit down to watch Super Bowl 50 this Sunday. As the Denver Broncos and Carolina Panthers prepare to take the field in San Francisco on Sunday, US consumers will have two things on their mind- football and food…. Read More