Category Archive:

What Amazon Can Learn from WALL-E

In 2008 Pixar’s WALL-E seemed to compare the movie’s all-encompassing big box corporation, Buy n Large, to Walmart. Is Amazon now a more apt comparison?

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Wonder What Happens in an Amazon Minute?

In 60 seconds, most of us can pour a cup of coffee or check a text. But the Amazon minute is action-packed. Find out what happens in one minute at Amazon.

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Where’s Amazon Going with Go?

Amazon Go eliminates the checkout process entirely, staying true to Amazon’s consumer-centric vision and focus on convenience.

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Amazon’s Choice: Artificial Intelligence and IoT Combine for Frictionless Shopping

A combination of Artificial Intelligence and IoT make Amazon’s Choice a frictionless shopping experience. Are brands ready for the next retail innovation?

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Amazon Prime Now: Raising Shopper Expectations with On-Demand Beer Delivery

Amazon Prime Now is poised to power the on-demand economy for packaged goods and consumables. We measured Beer category performance.

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Amazon Prime Now Gives Shoppers (Near) Instant Gratification

Prime Now escalates consumer expectations and calls on brands to satisfy shoppers’ desire for instant gratification with unprecedented delivery times.

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Amazon Vine Seeks to Restore Trust in Online Reviews

Amazon Vine steps up regulations to help restore consumer trust in online reviews while helping brands grow reviews for new products.

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A Matter of Trust: Amazon Declares War on Fake Product Reviews

Product reviews empower consumers, but only if they can trust their authenticity. Amazon is now taking strong measures to curb fake product reviews

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Amazon’s Great Indian Sale: The Sequel to Prime Day?

On the heels of bringing its Prime service to India, Amazon launched the Great India Sale event, the latest online shopping event.

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Black Friday in July: Amazon Prime Day 2016 Recap

In order to capitalize on the success of Amazon Prime Day, other online retailers have launched their own sales events such as “Black Friday in July.”

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Clavis on Bloomberg Radio: “Amazon Prime is Driven by Loyalty”

Prime as an offering is driven around building a loyal Amazon shopper. There’s plenty of research out there on the value of an Amazon Prime shopper. They’re almost twice as valuable to Amazon than non-Prime shoppers.

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Amazon Prime Day Live Updates

The Clavis Insight team posted live updates and commentary about the global reach of Prime Day.

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Amazon Prime Day Predictions 2016

Prime Day 2016 will offer 100,000 deals across eligible countries. Amazon will drive Prime membership and increase event participation with a 30-day trial.

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Lessons Learned from 2015 Help Brands Capitalize on Prime Day 2016

Prime Day drives deeper shopper engagement with the Amazon ecosystem. Lessons learned from 2015 can help brands take better advantage of this year’s event.

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AmazonFresh Launches in UK; Takes Aim at Grocery’s Digital Shelf

The ecommerce giant has taken aim at grocery’s digital shelf in the UK amidst an ongoing prices war between supermarkets.

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AmazonFresh UK Launch Edges Closer

AmazonFresh UK launch is expected for May 2016. This fresh online grocery service will compete with likes of,, and Ocado.

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How Brands Can Win the Buy Box Against A Third Party Seller on Amazon

Winning online starts with winning on Amazon, with recent research showing 44% of product searches starting on the ecommerce website. At Clavis Insight we get to work with some of the biggest names in the world of retail, all of whom are looking to dominate on Amazon. One of the most persistent concerns we have… Read More

Amazon Video Shorts: Super Highway on the Path to Purchase

Because the digital shelf is endless, your goal is to get the shopper to stop browsing and focus on your product. One of the most effective ways to engage shoppers is with rich, engaging content on product pages. Amazon Video Shorts increase shopper engagement with your brand.

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By increasing free shipping minimum, Amazon moves to expand Prime membership tiers

Late last month Amazon increased its free shipping minimum for all items excluding books. Shoppers now need to purchase at least $49 worth of goods to qualify for free shipping instead of the previous $35. This comes three years after the previous increase, which saw rates jump from $25 to $35. The current increase will… Read More

Amazon Prime Now Enables Same-Day Super Bowl Sunday Party Orders

PepsiCo brands score an early touchdown with Amazon Prime Now app promotions Almost 190 million fans will sit down to watch Super Bowl 50 this Sunday. As the Denver Broncos and Carolina Panthers prepare to take the field in San Francisco on Sunday, US consumers will have two things on their mind- football and food…. Read More