Event Recap: Clavis eCommerce Insight US Forum 2014
In our second annual Insight Forum, Clavis experts as well as brand and retailer eCommerce leaders explored how to drive eCommerce business growth by combining online retailer analytics and marketing intelligence.
Where once suppliers and retailers listed every product available – profitable or not – in online stores, consumer packaged goods brands are now getting smarter about how they optimize this virtual shelf. The leaders are now bringing the principles of category management, portfolio optimization and brand salience to the online store.At this event we will look closely at the insights CPGs need to drive eCommerce business growth.
Watch the preview video, then complete the form to the right to access presentation videos from the 2014 Clavis eCommerce Insight Forum.