We conducted a survey of UK shoppers to learn more about their online shopping habits. Learn what drives the British consumer and their purchasing habits.
Competition in the UK’s grocery market is hot and getting hotter. Adding services like click and collect and home delivery increases customer loyalty and preference.
With more and more shoppers abandoning brick and mortar stores for online retail sites like Tesco.com or Amazon, finding products often means that shoppers are trying to find products through keyword searches instead of looking up and down aisles and shelves. When a product ranks in the top four or five positions on a search results page at an online retailer, it’s analogous to having “eye-level” placement on a physical shelf. Winning the battle for ecommerce search performance is one of the biggest challenges for brands in the digital shopping era.