For brands, online category management is just as relevant and essential as traditional in-store availability and planograms.
Take A Hint from Amazon, Walmart, and Target: Investing in Online Product Content Boosts Big ticket Items
As brands vie for shopper attention, enhanced online product content can help boost conversion for high-priced items like consumer electronics.
Prime Day drives deeper shopper engagement with the Amazon ecosystem. Lessons learned from 2015 can help brands take better advantage of this year’s event.
Do you spend a lot of time researching most purchase decisions? Have you ever spontaneously bought a car? Is it hard for you to buy a friend a birthday present? Your answers to these questions map to the type of decision maker you are. According to renowned psychologist Barry Schwartz, there are two types… Read More
There was a buzz at The State Room in Boston as we welcomed over 60 eCommerce leaders from some of the world’s largest consumer and business focused manufacturers to the Clavis Insight Americas Forum on October 7, 2015. The crisp sunny day with clear sweeping views of the Boston Harbor added to the energy of… Read More
Amazon is making same day delivery free in 14 metropolitan areas to those who pay the $99 per year for Amazon Prime membership. The cities include major metropolitan centers like San Francisco, New York City, Los Angeles, Boston and Seattle. Prime members will need to place an order of $35 or more to avail of… Read More
Spring is finally in the air, bringing with it warmer days, green grass, and sadly, the sniffles. Luckily for allergy suffers the availability of more over the counter drugs on reputable eCommerce sites means they can now order relief online. But how are different allergy medicine brands coping with, what is for them a relatively… Read More
Walmart.com appears to be have made a big change in how it handles marketplace listings, getting more like eCommerce giant Amazon in the process. Until recently Walmart’s core site and the Walmart marketplace were treated as separate entities when it came to fulfilment. If an item went out of stock on walmart.com it was either… Read More
We know that CPG eCommerce has reached its tipping point in markets across the world. According to Kantar Worldpanel, South Korea leads with online at 10% of FMCG sales. In Europe the UK and France are ahead of the curve at 4.9% and 3.9% respectively and the US is also the most advanced with eCommerce… Read More
Digital First. Almost every prediction for 2015 highlights the need for businesses to be focused against their online presence, as consumers lead the way with moving seamlessly from computers, to tablets, to mobiles for browsing, searching, and buying. The ubiquity of the mobile phone is increasingly making it the shoppers chosen device. Recent trends show… Read More
Our analysis reveals that Guinness, Bacardi and Freixenet lead the Beer, Spirits and Wine eCommerce categories in the UK on Online Store Performance in the lead up to Christmas Simply couldn’t resist the pun! Just before Thanksgiving and the rush to Black Friday and Cyber Monday, we at Clavis Insight developed a balanced scorecard approach… Read More