Supriya Chaudhury

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Supriya Chaudhury

Supriya Chaudhury, CMO at Clavis Insight has more than 20 years’ experience in strategic planning, brand development and, analytics and research at top CPG/FMCG organizations. She has held senior roles in Procter & Gamble, Gillette and Ocean Spray, and has also worked with the two industry research giants – Nielsen and Kantar Research. Her experience has given her a deep understanding of what CPG/FMCG brands need to do to succeed in the online channel.

EMEA eCommerce Accelerator Summit

On October 5 we hosted global brands, retailers, and partners at our EMEA eCommerce Accelerator Summit in London.

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Americas eCommerce Accelerator Summit

On September 15 we hosted global brands and retailers from all over North America at our Americas eCommerce Accelerator Summit in downtown Boston.

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Creating a “Win-Win-Win” with a New Approach to Online Category Management

For brands, online category management is just as relevant and essential as traditional in-store availability and planograms.

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Take A Hint from Amazon, Walmart, and Target: Investing in Online Product Content Boosts Big ticket Items

As brands vie for shopper attention, enhanced online product content can help boost conversion for high-priced items like consumer electronics.

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Amazon Prime Day Predictions 2016

Prime Day 2016 will offer 100,000 deals across eligible countries. Amazon will drive Prime membership and increase event participation with a 30-day trial.

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Lessons Learned from 2015 Help Brands Capitalize on Prime Day 2016

Prime Day drives deeper shopper engagement with the Amazon ecosystem. Lessons learned from 2015 can help brands take better advantage of this year’s event.

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Maximizers vs Satisficers: Optimizing Online Product Content

Do you spend a lot of time researching most purchase decisions? Have you ever spontaneously bought a car? Is it hard for you to buy a friend a birthday present? Your answers to these questions map to the type of decision maker you are.   According to renowned psychologist Barry Schwartz, there are two types… Read More

Clavis Insight Americas Forum Focuses On Operationalizing eCommerce For The Future

There was a buzz at The State Room in Boston as we welcomed over 60 eCommerce leaders from some of the world’s largest consumer and business focused manufacturers to the Clavis Insight Americas Forum on October 7, 2015. The crisp sunny day with clear sweeping views of the Boston Harbor added to the energy of… Read More

In a Rush to Serve Shoppers – Amazon Prime Same Day and 1 hour delivery

Amazon is making same day delivery free in 14 metropolitan areas to those who pay the $99 per year for Amazon Prime membership. The cities include major metropolitan centers like San Francisco, New York City, Los Angeles, Boston and Seattle. Prime members will need to place an order of $35 or more to avail of… Read More

Allergy Brands Get eCommerce Ready to Remedy Springtime Sneezes & Wheezes

Spring is finally in the air, bringing with it warmer days, green grass, and sadly, the sniffles. Luckily for allergy suffers the availability of more over the counter drugs on reputable eCommerce sites means they can now order relief online. But how are different allergy medicine brands coping with, what is for them a relatively… Read More Evolves to bring Marketplace Competition to the ‘Buy Box’ appears to be have made a big change in how it handles marketplace listings, getting more like eCommerce giant Amazon in the process. Until recently Walmart’s core site and the Walmart marketplace were treated as separate entities when it came to fulfilment. If an item went out of stock on it was either… Read More

Will Online Grocery Shopping in the US Go Mobile?

We know that CPG eCommerce has reached its tipping point in markets across the world. According to Kantar Worldpanel, South Korea leads with online at 10% of FMCG sales. In Europe the UK and France are ahead of the curve at 4.9% and 3.9% respectively and the US is also the most advanced with eCommerce… Read More

East Leads West in Mobile Commerce

Digital First. Almost every prediction for 2015 highlights the need for businesses to be focused against their online presence, as consumers lead the way with moving seamlessly from computers, to tablets, to mobiles for browsing, searching, and buying. The ubiquity of the mobile phone is increasingly making it the shoppers chosen device. Recent trends show… Read More

In Holiday Spirits?

Our analysis reveals that Guinness, Bacardi and Freixenet lead the Beer, Spirits and Wine eCommerce categories in the UK on Online Store Performance in the lead up to Christmas Simply couldn’t resist the pun! Just before Thanksgiving and the rush to Black Friday and Cyber Monday, we at Clavis Insight developed a balanced scorecard approach… Read More