John Neilson

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John Neilson

John Neilson is Director of Marketing Insights at Clavis Insight providing market research data and analysis to help global Fast Moving Consumer Goods (FMCG) manufacturers understand the eCommerce landscape. He has over 10 years of experience and expertise in the FMCG retail and insight industries.

Optimizing Mobile for the Omnichannel Shopping Experience

Most internet consumption takes place on a mobile device, including shopping time. How brands optimize their mobile experience impacts their omnichannel success.

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Extreme Convenience: Supply Chain in the Age of Auto-Replenishment

Auto-replenishment models like Subscribe & Save provide predictability to the customer and the manufacturer. But it can put pressure on product availability.

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Which Brands Are in Your Bowl? The Snack Brands Winning on eCommerce Ahead of the Big Game

Snacks and soft drinks are standbys of any Super Bowl party. Find out which brands are winning their category online in time for the big game.

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Click and Collect, Home Delivery Puts Pressure on the Omnichannel Grocery Supply Chain

Alternative fulfillment methods like click and collect and home delivery increase pressure on product availability and the grocery supply chain.

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The Most Popular eCommerce Blog Posts of 2016

Which eCommerce blog posts where the most read posts of 2016?

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2016 in Review: The Biggest Trends that Impacted eCommerce

Find out which innovations drove change at Amazon and Walmart, and how shopping holidays, mobile usage, and online grocery impacted ecommerce in 2016.

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Out-of-Stocks Impact Ratings & Reviews on Amazon for Consumer Electronics Brand

Nintendo has release its NES Classic console in time for the holiday season, but the company has hit a few snags keeping the item in stock.

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eCommerce Trends to Watch in 2017

From omnichannel innovations, to click and collect expansion, to China’s marketplace disruption, these are the ecommerce trends we’re watching for 2017.

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Christmas Dinner, Delivered: Online Grocery Dishes Up Value and Range in the UK

Which UK online grocer offers the best product range and value for traditional Christmas feast? See our analysis of online grocery for the holidays.

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Global Online Shopping Holidays 2016: Analysis and Recap

Review the key takeaways of our 2016 analysis for November’s Global Online Shopping Holidays: Black Friday, Cyber Monday, and Singles’ Day.

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Naughty or Nice? How Toys and Games Brands Win the Digital Shelf This Holiday Season

The holiday season is a critical time of year for brands in the Toys and Games category. Find out how your brand can win the digital shelf across the globe.

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Black Friday & Cyber Monday LIVE: Updates in Real-Time

On November 24th, 25th & 28th, the Clavis Insight team is posting live updates and commentary about the Global Mega Shopping Event’s ‘Black Friday & Cyber Monday’   .@Walmart has seen minimal change across their self- styled #CyberWeek with .@Amazon having 4x as many offers vs. #Walmart on each day pic.twitter.com/bE3nZExnVn — Clavis Insight (@ClavisInsight) November… Read More

Thanksgiving Food on Amazon Fresh & Walmart

Last year, Clavis Insights took a look at how much it would cost to order the ingredients for a traditional Thanksgiving meal across every major online retailer. Our analysis found that having Thanksgiving dinner delivered was not that much more expensive than picking up items in the store, challenging the belief that shoppers would have… Read More

New Product Announcement: Location Based eCommerce Tracking

Most brands have long-established merchandising strategies that are informed by the demographics and shopper behaviors within a local market. Progressive brands have become similarly deliberate about their online assortments. However, with the onset of services such as Amazon Prime Now, the proliferation of ‘click and collect’, and the increasingly omnichannel the path to purchase, shoppers’ expectations… Read More

Brand and User-Generated Content Key to Unlocking Consumer Electronics Sales Online

Consumer electronics is the largest ecommerce category by sales. Both brand and user-generated content is driving online and omnichannel sales.

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Our eCommerce Predictions for Black Friday 2016

Our ecommerce predictions for Black Friday 2016. Expect pre-event sales, mobile commerce, and social media to play big roles in the online shopping holiday.

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Singles’ Day 2016 Live: Updates in Real-Time

On November 10th & 11th, we’re posting live updates and commentary about the Chinese Mega Shopping Event Singles Day 2016

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Amazon Prime Now: Raising Shopper Expectations with On-Demand Beer Delivery

Amazon Prime Now is poised to power the on-demand economy for packaged goods and consumables. We measured Beer category performance.

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Black Friday 2015: Takeaways From Last Year’s Online Shopping Holiday

Discounts averaged 30-40% across online retailers on Black Friday 2015. What can brands can learn from last year’s online shopping holiday.

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How Luxury Brands Can Win the Digital Shelf and the New Retail Experience

Luxury brands have the opportunity to win the digital and shelf and adapt to the new retail experience with rich online product content and strong ratings & reviews.

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